Thanks for signing up to be a Paid Family Leave Crowdfunder!

Ready to get started? Great! Below is all the info you need to run a successful campaign on Facebook in honor of your little one. Help raise money for PL+US’ critical work to win paid family leave for everyone!

Facebook will walk you through set-up (it’s easy, we promise). Just go to and click this button to get started, then search for PL+US.


Sample language to share with friends/family:

Dear friends and family,

I’m/We’re overjoyed to have welcomed [new baby’s name] into our lives.

I’m/We are so grateful to have such a loving and supportive community for our baby to grow up in. I/We wanted to mark this special occasion by helping to raise funds for a cause close to my/our heart: paid family leave.

Did you know that 114 million people in the U.S. don’t have even a single day of paid family leave to welcome a new baby, and 1 in 4 new moms are back at work just two weeks after giving birth because they can’t afford unpaid leave? That’s not right, and together we can help change it. This issue hits very close to home for me/us because [feel free to add personal details about whether you get any paid leave or not, and/or why this cause is important to you.

I/We would be honored if you would help us mark this special occasion by contributing to my/our fundraiser on Facebook for Paid Leave For the U.S., a non-profit that is fighting for change so that everyone can be with their families in the moments that matter most. Together we can win critical funds for this important cause. Thank you so much.


Tips for running a successful crowdfunding campaign

  • Writing your ask
    • Tell your story. Share why you care so much about making sure everyone has access to paid leave. Talk about your journey to parenthood. Share as much as you feel comfortable talking about among your Facebook friends. The more you can connect with people, the more likely they will be to give.
    • You’ll have more success if you share why you are asking your friends to support PL + US so that everyone can have paid family leave.
  • Talking points about paid family leave

  • It can help to weave in a few facts and figures about paid leave into your fundraising posts. Here are a few, but if you want to learn more click here.
    • 1 in 4 new mothers in the U.S. are back at work within two weeks of giving birth.
    • Most fathers don't get even a single day of paid leave to bond with their new babies.
    • 94% of low-wage working people don't have even a single day of paid family leave.
    • The U.S. is the only industrial nation in the world without a national paid family leave policy.
    • 114 million people in the U.S. do not have access to even a single day of paid family leave.
    • Paid leave will add $500 billion to our economy.
  • Setting goals
    • Think through your friends and family who are most likely to give to your fundraiser and the amounts they are likely to give. That will help guide your goal.
    • It’s better to set an achievable goal and then set a new goal once you hit it than to be overly ambitious and miss it.
  • Launching your fundraiser
    • One of the best times to launch your fundraiser is with the birth announcement. When you post your first pictures of your newborn, share your fundraiser at the same time.
    • The day you go back to work can also be a great time to launch your fundraiser. At its heart, your fundraiser is a way for you to tell your story, why you care so deeply about paid family leave and ask people to give so everyone can be there with their families in the moments that matter most.
    • Other events that may make sense: Your upcoming baby shower, your child’s birthday, an anniversary or even just a day when you have a really cute photo to share.
  • Inviting your friends
    • After you post the fundraiser on Facebook make sure to invite them to join the fundraiser. Facebook makes it easy. Be expansive and invite anyone you think might plausibly give to your fundraiser. Don’t be shy -- you are giving them an opportunity to contribute to something meaningful.
    • In addition to posting on Facebook, we strongly encourage you to email or call your friends and family. You can create a mass email telling people why this means so much to you and invite them to contribute to help you meet your goal. Even better, email people individually and make a personal ask to them. If you are launching your fundraiser around your child’s birth, include the link in your birth announcement email.
  • Regular updates on progress
    • Keep people informed on your progress. Celebrate when you get 10 donations or get a quarter of the way to your goal. Post on the fundraiser and share the link on your Facebook timeline. The more excitement you express, the more likely people will be to join.
    • If you hit your goal well before your fundraiser is supposed to end, great! Think about increasing it and challenging your friends and family to hit the new goal.
  • Thanking people
    • When people give, thank them. Facebook will post automatically on the fundraiser when someone gives (it only shows the amount someone gives to you), and you can leave a comment thanking them. Donors are awesome and deserve to be thanked, and it’s also important to show people who are still deciding if they are going to give just how much this means to you and how grateful you are to your friends who have donated.
    • If you are into old-school thank you notes, great! Drop those in the mail. If not, phone calls and texts to show gratitude are always welcome too.
    • The team here at PL+US will be thanking all of your donors too. We couldn’t do this work without the support of thousands of people across the country chipping in to ensure everyone has access to paid leave.


  • How do I set up a fundraiser on Facebook?
  • What should I make my goal?
    • Most people set a $1,000 or $500 goal, but it varies greatly for each person.
  • What if someone isn’t on Facebook, but they want to donate?
    • Anyone can give to a Facebook fundraiser, even if they don’t have an account.
  • What if I don’t use Facebook?
    • No problem, you can still create a personal fundraising page via ActBlue Charities. Click here to learn more.
  • How long should I make the fundraiser last?
    • It’s up to you! We recommend you keep it up for at least a week and no longer than a month.
  • Where can I learn more about paid leave?
  • How can I contact someone at PL + US?